The goal of this project was to design two completely different brands from the same phrase. “Cold Front” is intriguing because it could be a business that operates in hot or cold weather. Cold Front Outdoor Gear is a ski shop in Glendale Springs, Colorado which specializes in winter gear and sporting goods. Cold Front Creamery and Cafe is an ice cream and coffee shop in Buffalo, NY. Each of the brands are vastly different and unique, despite having the same name.